Take control of how you are perceived and give your career a boost.
So you want your work to speak for itself - how's that working out for you? I completely understand - in fact, I spent much of my early career alone in my office, working on my computer and not speaking to a soul. You've probably noticed at your workplace or in business that the people who do well are those who are visible. Ultimately a personal brand is about being noticed, standing out from the crowd, and being recognised for doing what you do, and doing it well. This does not mean creating a fake persona, it is about bringing to the fore your natural abilities and strengths.
What is personal branding
Personal Branding and YouArticle / BySusan Chritton
According to Susan Chritton, "You have a personal brand whether you know it or not." Here's her take on why you need a personal brand. There are also some good tips to get started thinking about the components of your unique brand.
What is personal branding?Video / Bysoymimarca
Find out how various people define personal branding. According to Jeff Bezos, founder of Amazon it is "What people say about you when you're out of the room."
Personal branding examples
Personal Branding 2.0: Up-Level Yourself [9 examples]Article / ByAnna Rydne
Now that you know what a personal brand entails, you may be getting a bit worried that the brand you've been projecting is not at all the impression you want to create. Fear not - you are not alone. Many people will need to re-invent their personal brand. Here are nine celebrities who have been there.
What JLo Can Teach You About Personal BrandingArticle / ByJeetendr Sehdev
Yes, this is an 'interesting' choice of article, and I did hesitate when including it because I'm guessing you don't want to be a celebrity. It's here however because JLo is a business woman, and because she is a well known business woman you are likely to have been exposed to her personal brand. Also when I read this article I thought immediately about a small local retailer I work with on occasion. She has some very loyal fans and I have no doubt that this is due in no small part to her personal brand; the way she dresses, communicates and her infamous escapades. She is the human embodiment of the products that she sells.
Personal Brand Statement Examples and TemplatesApp / ByJorgen Sundberg
So, if your branding statement is along the lines of "I have a passion for marketing..." - you may need some help. Here are some ideas for your personal brand statement from Jorgen Sundberg, an ex-recruitment specialist, turned social media expert.
Create your own personal brand
Create Your Personal Brand in 6 Easy StepsArticle / ByJoey Weber
If you still don't think you need a personal brand, here's what Joey Weber says, "The better prepared you are to show the world who you are, the more likely the world will see you the way you want." For me this sums up why we need to take control of our personal brands. Joey also provides six easy steps to get you started.
How to build your personal brandArticle / ByJohn Purkiss
According to John Purkiss, a strong personal brand is essential in today's job market. He also writes, "A building is a useful metaphor for your brand. Many buildings are dull and unremarkable, so they go unnoticed." This probably seems a bit harsh, but on reflection rings of some truth. John shares some tips to get your started with creating your brand.
Personal branding books
Personal Branding for BritsBook / ByJennifer Holloway
The complete title of this book is Personal Branding for Brits: How To Sell Yourself To Find A Job, Land A Promotion And Get Ahead At Work. Yes, you can read this book even if you're not a Brit, but I think the 'Brit' part is included in the title because just the thought of personal branding - a crafted persona or image we may project - feels very un-British and very business school 2.0, it makes us cringe. This is a fun, practical book to help you create your own unique personal brand - no slick facades needed or recommended.
Brand New YouBook / BySimon Middleton
I like the honesty of this book. I was expecting to go through some exercises to find my strengths and identify what I enjoyed doing but I did not expect to dig deep and think about my life's purpose. According to Simon Middleton the four key factors of your brand are: being authentic, being highly distinctive, being compelling and being excellent. At the end if this book you will in all likelihood have created a personal brand that embraces all of these.